A user visits a publisher's site. The publisher's Supply-Side Platform (SSP) sends a bid request to the ad exchange, where Silk's DSP will be evaluating the value of the impression. Real time bidding is a Durchschuss of programmatic advertising. There are other types of programmatic advertising such as private marketplace https://connerclqtu.bloguerosa.com/27599785/fascination-Über-werbekonversionen