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Ad exchange definition

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In the field of digital marketing, the operation of buying and selling online advertising has become increasingly automated, efficient, and data-driven. One of the key components facilitating this transformation is the doubleclick ad exchange. Ad exchanges play a pivotal role in programmatic advertising by connecting advertisers and publishers in real-time, https://bernard-henriksen.technetbloggers.de/what-is-an-ad-exchange-a-comprehensive-guide-to-digital-advertising

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