It includes looking at the current current market share of the business and its rivals. It must compare the advertising and marketing mix elements of rivals, their offer chain, human means, fiscal toughness etcetera. It also must think about the prospective alternatives and threats that these competitors pose on https://johnathaneqvob.anchor-blog.com/15544368/the-smart-trick-of-stanford-case-study-solution-that-nobody-is-discussing